Marketing Automation Specialist I (Remote) job vacancy in Payscale (Seattle, WA)

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Company name : Payscale
Location : Seattle, WA
Position : Marketing Automation Specialist I (Remote)

Description :
Company Description
As the industry leader in compensation management, Payscale is on a mission to help job seekers, employees and businesses get pay right, and make sustainable fair pay a reality. Empowering more than 53 percent of the Fortune 500 in 198 countries, Payscale provides a combination of data-driven insights, best-in-class services and innovative software to enable organizations such as Angel City Football Club, Perry Ellis International, United Healthcare, Vista and The Washington Post to make fair and appropriate pay decisions. Pay is powerful. To learn more, visit www.payscale.com

Job Description
Day-in-the-Life: As a Marketing Automation Specialist, a typical day may include the following…

Create an email program in Marketo, build and then test the email across various clients
Review the project queue to ensure completion of requests before team commences work on them
Build the end-to-end operational components for a market-facing webinar, including the WordPress landing page, Marketo form, and integrations
Develop a segment for an automated marketing campaign based on criteria defined by lead score, role persona, and firmographic attributes.

First Year in Role:

Month 3: You have a fundamental understanding of how our Marketo instance is structured and can complete basic tasks such as setting upemail programs with minimal guidance. You are aware of our different marketing channels and standard practices for various campaign types.
Month 6: You have mastered the Marketo basics and have an in-depthunderstanding of our more sophisticated nurture programs, scoring campaigns, and overall automation workflows.
Month 12: You are fully self-sufficient in Marketo and have a firm grasp on the overall automation ecosystem and database. You routinely collaborate with campaign managers on tests to optimize campaigns and can operate with little supervision.

Qualifications
Experience:

3+ of experience building emails, landing pages, and marketingautomation workflows
Familiarity with marketing automation tools (Marketo, Pardot, Eloqua, etc.)
Bachelor’s degree (preferably in marketing-related field)

Skills:

Strong analytic thought process and ability to interpret and apply findings
Highly organized with excellent attention to detail
Fundamental knowledge of HTML/CSS

Tools:

Marketo
Salesforce
WordPress
MS Excel (pivot tables, vlookups)

Additional Information
Benefits and Perks – The Highlights:
All around awesome culture where together we strive to:

Pursue excellence every day
Create customer value
Compete to win (and lose!) as a team

As part of our culture of transparency and commitment to employee engagement, we have several programs and resources such as:

Regular virtual company meetings
Coffee chats
Table for 4 Executive conversation
Spirit Week
Pulsing tools for continuous conversations to drive performance and career growth
Strengths based tools designed to help employees engage with peers and managers, supported through a program called StandOut
Access to top notch learning courses for all employees through LinkedIn Learning
As well as constant re-evaluation of what our employees need to be successful at work!

Our more standard benefits include:

Discretionary Paid Time Off – Giving employees the flexibility they need to rest, relax and recharge away from work
15 paid holidays including Independence Week, Juneteenth and World Mental Health Day
3 comprehensive health plans to fit your unique needs; plans have up to 100% company-paid premium coverage for employee Medical, Dental and Vision
Access to Premera’s Healthcare Services including an Employee Assistance Program (EAP), 24-hour Nurse Hotline, Telehealth (Doctor on Demand), Talkspace, and other virtual care options
FSA and HSA options for pre-tax employee allocations towards: Medical, Dependent Care, Parking, and Transit
Company Paid Short Term Disability, Long Term Disability, and Life Insurance
Comprehensive Paid Parental / Adoption Leave program
401k program with fully vested, immediate company match

Additional highlights:

Voted Seattle’s and Boston’s best places to work according to Built In 2022.
Voted one of Seattle’s companies with the best benefits according to Built In 2022.

Equal Opportunity Employer: We embrace equal employment opportunity.
PayScale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.

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